The Change of Voice in Business Communications

Effective communication is the cornerstone of any business. The coronavirus crisis came swiftly and unexpectedly to the global community and affected industries around the world simultaneously. Organizations have little choice but to rethink and redefine their forms of communication and operating procedures. Communication with all stakeholders is necessary to retain loyalty among consumers, employees and investors. Brand voice is not just about what is said, but how it sounds, feels and affects the intended audience. How are companies changing their message? Are they listening differently to their customers and employees? How are social media and digital tools, such as Zoom, affecting business communications? In a time of crisis, how can small businesses leverage communication to increase customer trust, the company’s public image and its social responsibility? Going forward, will these changes remain in place?

Panel Moderator:  Andrew Albritton, MSU College of Business

Panel Producer:  Courtney Pham, MSU College of Business

• Live closed captioning is provided.