CEO & President
Explore St. Louis
Brad Dean was appointed President & CEO of Explore St. Louis in February 2025. He has more than two decades of leadership in the tourism and destination marketing industry, including his most recent role as CEO of Discover Puerto Rico and his 20-year tenure as President and CEO of the Myrtle Beach Area Convention and Visitors Bureau.
Under Brad's leadership, Puerto Rico saw significant growth in tourism, economic impact and destination recognition. During his time as CEO of Discover Puerto Rico, Dean led efforts to boost the island’s tourism industry following the devastation of Hurricane Maria, positioning it as an appealing and vibrant destination. At the Myrtle Beach Area Convention and Visitors Bureau, he successfully increased visitation, significantly expanded tourism infrastructure and established Myrtle Beach as one of the top coastal destinations in the United States.
Brad Dean is a graduate of the University of Illinois with a Bachelor of Science in Accounting and Finance. His expertise in strategic planning, destination branding and stakeholder collaboration will be instrumental in advancing Explore St. Louis’ mission to enhance St. Louis as a premier destination. With Explore St. Louis Dean’s will lead efforts to attract visitors from around the world, including conventions, concerts and events to leverage America’s Center and The Dome.