Working Together to Shape Travel Places People Love

9:00 - 9:50 a.m., Wednesday, September 30, 2026
Live Zoom Webinar

Travel destinations don’t just happen — they’re built together. Governments, local businesses, community groups, residents, and travelers all play a role, each bringing their own ideas, resources and skills to the table. When these groups work as a team, tourism can become more inclusive, creative, and sustainable.

The future of tourism depends on collaboration. That means finding ways for different voices and priorities to line up around shared goals. But how does that work in real life? How can all the stakeholders build partnerships that are fair, flexible, and built to last? What is the balance between economic growth with environmental sustainability, cultural preservation, and community well-being?  And how can working together help destinations adapt to big challenges—like climate change, overcrowded hotspots, and constantly shifting travel trends—while staying strong and welcoming for both locals and visitors?

Creating better travel places isn’t about one group leading the way. It’s about collaboration, balance, and resilience—so everyone benefits, now and in the future.

Presenters

Researcher, Geography Research Unit Bailey Adie

Bailey Adie

Researcher, Geography Research Unit
University of Oulu, Finland

Founder Harold Goodwin

Harold Goodwin

Founder
ICRT.global

Senior Vice-President  |  Convention Sales & Services Nathan Hermiston

Nathan Hermiston

Senior Vice-President | Convention Sales & Services
Visit KC