Buy now!

Wednesday, October 2, 2019 9:00 AM - 10:15 AM
PSU Ballroom East

In the 21st century digital world, the buyer dynamic has changed. eCommerce and digital marketing use technology across multiple platforms to assist retailers in their quest for customers and sales. Omnichannel agencies work to assimilate inputs from the Internet, mobile devices and personal interactions to seamlessly provide goods and services. As the first globally scalable retail format, how is eCommerce altering business-to-business and business-to-consumer markets? The growth of eCommerce has generated an explosive business environment; what impact will this have on U.S. and global markets? How would our lives change if eCommerce was to completely replace brick and mortar stores?